Luura is a family-owned luxury Mediterranean hospitality brand founded by Vivium (the investment office of the Khouri family) in partnership with Ennismore. It operates as part of the Morgans Originals collection. The brand opened its inaugural 39-suite property, Luura Paros Cliff, on the Greek island of Paros on August 1, 2026.

Luura is a brand by Accor ,Ennismore
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