BDRC

After 27 years, BDRC has shifted from its independent status and joined another research group, becoming part of a much more sizeable combined force in the market research world. The new majority owner of BDRC is the French company BVA Group. BVA is the third largest research business in France, it works across the same sectors as BDRC and it has a complementary set of offices. BVA has a strong innovation streak and is an expert in behavioural economics, with its BVA Nudge unit set to become a globally distributed brand.