Chameleon Strategies
Consultant
Chameleon Strategies is a global tourism strategy firm housing various ventures and UN Tourism Affiliate Member since 2008, with Board of Directors membership since 2018 and service as Second Vice Chair from 2018 to 2026. Led by Dr. Jens Thraenhart, the firm advises tourism authorities, destination marketing organizations, and governments. Chameleon Strategies is also the founding organization behind Saudi Outbound (saudioutbound.com), curates TourismCampaigns.com and Innovation.travel, and publishes ongoing tourism strategy analysis at BalancedTourism.com. Dr. Thraenhart is the author of the upcoming book series on the Passion-Tourism Economy.