SAS International Hotels Is To Change Its Name To Rezidor SAS Hospitality
Brussels, 1st October 2001… Today, SAS International Hotels (SIH), the parent company and operator of Radisson SAS Hotels & Resorts and Malmaison, is to change its name to Rezidor SAS Hospitality.
Kurt Ritter, President & CEO of Rezidor SAS Hospitality, says: "Contemporary style and unsurpassed service standards are the hallmarks of our company and we felt that the SAS International Hotels name did not reflect that clearly enough." He continues: "This name change is anything but cosmetic. It reflects a new strategic direction. The addition of the lifestyle brand Malmaison in November 2000, established our company as a multi-brand operator. But our potential is greater still."