Webinar: Selling Hotel Rooms to the Video Generation, March 23rd, 2:00pm Eastern/11:00am Pacific

On the Web, on phones, on iPods—video is everywhere. There's a common misconception that twenty- and thirty-somethings are doing all of the online video watching—but they're not the only ones!

Michigan State Professor of Hospitality Business, Bonnie Knutson, will talk about the explosion of online video and how the one-to-many model of mass media has been replaced by the many-to-many model.

Dr. Knutson will be joined by New Castle Hotels & Resorts Director of Media & Advertising, Bonny Pope, who will provide her insights and real world examples on the benefits of video. James Hackett, the general manager of Portland, Maine's Hilton Garden Inn, will show you how his hotel is using New Castle ideas to bring travelers to his property and boost bookings.

Click here to register.