Hospitality Financial and Technology Professionals (HFTP®) is pleased to announce that HITEC North America 2021 will be held in-person on September 27-30 at the Kay Bailey Hutchison Convention Center in Dallas, Texas USA. Traditionally held in June, the Hospitality Industry Technology Exposition and Conference (HITEC®) has been pushed back to give the hard-hit hospitality industry an opportunity to build positive momentum as it recovers from the pandemic-related slow-down. In addition, HFTP will co-locate its Annual Convention with HITEC Dallas, presenting an information-packed event to benefit multiple hospitality industry segments and stakeholders.

HITEC Dallas will feature the same opportunities the hospitality technology event is known for, which has made it an annual, premier event for the hospitality community. Attendees can expect a four-day education program planned and presented by industry experts. In addition, HITEC Dallas will feature an exhibit hall hosting over 300 companies. The companies display a range of products and services to support the hospitality technology industry.

The Hospitality Sales & Marketing Association International (HSMAI) will co-locate its ROC Americas program and associated executive roundtables focused on hotel revenue optimization September 28-29 in Dallas. "We look forward to welcoming industry revenue optimization professionals to Dallas along with HFTP as we bring the community together to lead the recovery," said HSMAI President and CEO Robert A. Gilbert, CHME, CHBA.

HITEC Dallas 2021 is organized by HFTP