HITEC (Hospitality Industry Technology Exposition & Conference) is an annual event organized by Hospitality Financial and Technology Professionals (HFTP). HFTP is a global non-profit association that provides education, networking, and professional development opportunities for hospitality professionals involved in finance and technology. HITEC is considered the world's largest hospitality technology conference and is attended by thousands of hospitality professionals, including hotel owners, operators, and technology providers from around the globe. The event features educational sessions, keynote speakers, an exhibit hall showcasing the latest in hospitality technology, and opportunities for networking and building partnerships within the industry. HITEC provides a platform for attendees to stay up-to-date with the latest technological innovations and trends in the hospitality industry, and to connect with like-minded professionals who share a passion for technology and its impact on the industry.