Event Technology Introduction to the Metaverse: From Sci-fi to a 5-trillion-dollar industry Oct 19, 2022 Grand Hotel Amrâth AmsterdamAmsterdam, The Netherlands </p><!----> <!--[!--><!--]--> <section aria-label="Main content"><!--[--><!--[--><!----><p>A recent report by McKinsey indicates that the metaverse's economic potential could be up to five trillion dollars by 2030. However, while most people think the metaverse concept only started with Zuckerberg's rebrand, innovators and visionaries have been flirting with the idea since the '80s, first in the minds of cyberpunk novelists (such as Gibson, Vinge, or Stephenson), then in the ones of scientists and philosophers (Gelernter, Chalmers), and, eventually, technocapitalists. However, outside of the inner circle of the <em>"usual suspects,"</em> metaverse was a pretty esoteric term before 2021 (<a href="https://trends.google.it/trends/explore?date=all&q=metaverse" target="_blank" rel="noopener">as this Google Trends proves</a>). So how has a dystopian novel turned into a trillion-dollar industry almost overnight? </p><!----><!--]--><!--]--><!----></section> <!--[!--><!--]--> <!--[!--><!--]--> <!--[!--><button class="button primary button-xl w-full" type="button"><!--[--><span aria-hidden="true"><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M11.9996 2.10156C9.37397 2.10156 6.85586 3.1446 4.99925 5.00121C3.14264 6.85782 2.09961 9.37592 2.09961 12.0016C2.09961 14.6272 3.14264 17.1453 4.99925 19.0019C6.85586 20.8585 9.37397 21.9016 11.9996 21.9016C13.2997 21.9016 14.5871 21.6455 15.7882 21.148C16.9893 20.6504 18.0807 19.9212 19 19.0019C19.9193 18.0826 20.6485 16.9913 21.146 15.7901C21.6435 14.589 21.8996 13.3016 21.8996 12.0016C21.8996 10.7015 21.6435 9.41412 21.146 8.213C20.6485 7.01187 19.9193 5.9205 19 5.00121C18.0807 4.08191 16.9893 3.35268 15.7882 2.85515C14.5871 2.35763 13.2997 2.10156 11.9996 2.10156ZM20.0495 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information"><!--[--><!--[2--><header><address class="sidebar-entity-card"><!--[--><a href="/author/148005294/mattia-papa"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/1a38d7f6-3e55-4eb5-899b-0d3616aad5d0?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1731344658" alt="Mattia Papa" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><div class="section-name section-name--article"><a href="/author/148005294/mattia-papa">Mattia Papa</a><!--[!--><!--]--></div><!--]--> <!--[--><div class="section-type"><!--[-->Web3 Island Makers DAO Co-Founder & Community Lead | New Governance Systems Pioneer, <!--]--><!--[--><a href="/supplier/17023556/web3-island-makers" class="hover:underline">Web3 Island Makers</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Mattia Papa" 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class="sidebar-entity-card"><!--[--><a href="/author/148005298/hasan-algarhy"><!--[!--><div class="avatar avatar-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/28ba01ea-b6b5-44a2-8201-db3f43b85a5e?fit=cover&width=168&height=168&quality=80&format=webp&cachebuster=1731344672" alt="Hasan Algarhy" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><div class="section-name section-name--article"><a href="/author/148005298/hasan-algarhy">Hasan Algarhy</a><!--[!--><!--]--></div><!--]--> <!--[--><div class="section-type"><!--[-->Founder, <!--]--><!--[--><a href="/supplier/17023559/duverse" class="hover:underline">Duverse</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Hasan Algarhy" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" 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href="/consultant/17023561/gain-growth-advisors-international-network" class="hover:underline">GAIN - Growth Advisors International Network</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-md" aria-label="Follow Michael Cohen" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address></header> <!--[--><!----><p>Innovative Tech Leader - MetaVerse Advisor - Global Travel, Hospitality and Retail Industry C-Level Exec Metaverse, VR/AR/XR solutions innovation, strategic planning and commercial execution leadership Over 20 years of Travel/Hospitality/Retail tech industry innovation, business development and implementation track record, and related hospitality vertical market commercial leadership.</p><!----><!--]--> <footer><div class="buttons buttons-footer"><!--[--><!--[--><a href="/author/148005300/michael-cohen" class="button neutral button-lg w-full" aria-disabled="false"><!--[--><span aria-hidden="true"><!----><svg fill="none" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path d="M12 21a9 9 0 1 0 0-18 9 9 0 0 0 0 18Z"></path><path d="M12 13a3 3 0 1 0 0-6 3 3 0 0 0 0 6Z"></path><path d="M6.168 18.849A4 4 0 0 1 10 16h4a4 4 0 0 1 3.834 2.855"></path></svg><!----></span><!--]--> <!---->Visit Author Profile<!----> <!--[!--><!--]--> <!--[!--><!--]--></a><!--]--><!--]--> <!--[--><div 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width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></div><!--]--><!----></a><!--]--> <div class="flex-1"><!--[--><a href="/author/148005300/michael-cohen" class="section-name section-name--aside hover:underline">Michael Cohen<!--[!--><!--]--></a><!--]--> <!--[!--><!--]--> <!--[--><div class="section-type section-type--aside"><!--[-->Managing Partner, <!--]--><!--[--><a href="/consultant/17023561/gain-growth-advisors-international-network" class="hover:underline">GAIN - Growth Advisors International Network</a><!--]--></div><!--]--></div> <!--[--><!--[--><!--[!--><button class="icon-button button neutral button-sm" aria-label="Follow Michael Cohen" type="button"><!--[--><!----><svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.9 4.99998C12.9 4.50292 12.497 4.09998 12 4.09998C11.5029 4.09998 11.1 4.50292 11.1 4.99998V11.1H4.99998C4.50292 11.1 4.09998 11.5029 4.09998 12C4.09998 12.497 4.50292 12.9 4.99998 12.9H11.1V19C11.1 19.497 11.5029 19.9 12 19.9C12.497 19.9 12.9 19.497 12.9 19V12.9H19C19.497 12.9 19.9 12.497 19.9 12C19.9 11.5029 19.497 11.1 19 11.1H12.9V4.99998Z" fill="currentColor"></path></svg><!----><!--]--></button><!--]--><!--]--><!--]--><!----></address><!--]--><!--]--><!--]--></section><!--]--> <!--[--><!--[--><!--[--><!--[1--><section><header>Organized by</header> <address class="sidebar-entity-card"><!--[--><!--[--><a href="/consultant/17021688/travel-singularity" class="logo logo-xl"><!--[--><img src="https://cms.hospitalitynet.org/assets/42a8655f-a9b1-40c8-ac8f-6c93d866daa8?key=logo&cache=1731401364" alt="Avatar" width="56" height="56" loading="lazy" onerror="this.__e=event"/><!--]--></a><!--]--><!--]--> <div class="flex-1"><div class="section-name section-name--aside"><a href="/consultant/17021688/travel-singularity">Travel Singularity</a></div> <div class="section-type section-type--aside"><!--[--><span>Consultant</span><!--]--></div></div> 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