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Event Technology

8th Annual HSMAI ME Commercial Strategy Conference 2025

Nov 24 - 25, 2025
Dubai
Dubai, United Arab Emirates

Experience the pinnacle of hospitality strategy at the 8th Annual HSMAI ME Commercial Strategy Conference 2025. Since its inception in 2004, the HSMAI Revenue Optimization Conference (ROC) has been a beacon for hotel revenue leaders, fostering education, collaboration, and innovation. Now, evolving to the Commercial Strategy Conference, we continue this legacy while expanding our focus to align commercial, revenue, sales, and marketing efforts. Each year, this flagship event delivers unparalleled insights tailored to the hotel industry, addressing the most pressing trends facing executives.

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Technology United Arab Emirates Dubai
Organized by
HSMAI Middle East
Association

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales, marketing, and revenue management disciplines, as well as connecting its members with customers.