WTM Africa
Apr 13 - 15, 2026
CTICC (Cape Town International Convention Centre)
Cape Town, South Africa
WTM Africa is the annual World Travel Market event for the African continent and the leading B2B travel and tourism marketplace focused on Africa's inbound and outbound markets. Hosted in Cape Town, South Africa, it brings together destinations, hotel groups, lodges and resorts, tour operators, airlines, cruise and ground transport providers, travel technology companies, and tourism boards with a strong mix of African and international buyers, media, and industry leaders.
Across three action packed days, WTM Africa combines a large scale exhibition floor with pre scheduled appointments, hosted buyer programmes, and structured networking formats that help participants move quickly from introductions to real business. The event is widely seen as a key gateway for promoting African travel products to the world, while also enabling African travel businesses to build partnerships, expand distribution, and access new markets.
A major part of the experience is the conference and content programme, which runs alongside the show and features practical sessions and senior voices from across the industry. Topics typically cover destination development, responsible and sustainable tourism, investment, aviation and connectivity, travel technology, and changing traveller expectations.
For exhibitors and visitors alike, WTM Africa is a high value platform to generate leads, strengthen long term relationships, discover new products and ideas, and stay close to the trends shaping tourism growth across Africa.