Hospitality Social Media Summit (HoSS)
Apr 7 - 8, 2027
The University of Chicago Booth School of Business
London, United Kingdom
The Hospitality Social Media Summit (HoSS) is an annual executive education event dedicated to advancing the strategic and commercial role of social media in the global hospitality industry. Organized by Kordie, the summit brings together senior marketing executives, digital and social media specialists, brand leaders, and commercial decision-makers from hotels, resorts, restaurants, and hospitality groups. Hosted in London, HoSS addresses how social media influences guest discovery, brand reputation, customer engagement, direct bookings, and revenue generation.
The two-day programme combines expert-led masterclasses, industry case studies, and practical workshops designed to turn social media strategies into measurable business results. Key topics include content strategy, artificial intelligence, influencer and creator partnerships, paid social media, audience engagement, reputation management, and performance measurement. Rather than focusing exclusively on social media trends and platforms, HoSS emphasizes the integration of social media into broader commercial strategies, encouraging hospitality leaders to recognize its growing impact on business performance.
The inaugural edition, held in September 2026 at the University of Chicago Booth School of Business in London, attracted more than 200 participants from 14 countries, both in person and online. Building on this international participation, HoSS aims to establish an ongoing platform for professional development, industry collaboration, and knowledge exchange. Through its annual gathering, the summit seeks to equip hospitality organizations with the leadership perspective, practical skills, and strategic frameworks needed to make social media a more effective driver of commercial success.