The Rules of "Green" Marketing | marketingprofs.com

If you think your customer isn't concerned about environmental issues, or won't pay a premium for products that are more eco-responsible, think again. You may just find an opportunity to enhance your product's performance and strengthen your customer's loyalty—and command a higher price. Like all new products, green products have had their share of whoppers: remember General Motors' EV1 electric car? Hefty's photodegradable trash bags?