The Greening of Hospitality: Why Hotels Are Becoming Eco-Friendly | Deloitte Podcast

No color has more cachet these days than green in its new role as the symbol of the environmental movement. But lest we forget, it’s still the color of money. And in the hotel industry, green will soon come to symbolize both at the same time. As many industries are learning, environmentally sound practices can also attract new business and generate more profits.