Sofitel launches new hipster hotel brand, plans U.S. expansion | usatoday.com

USA TODAY Travel's Roger Yu recently sat down with an executive from French hospitality giant Accor to discuss plans for the upscale Sofitel brand and a new, hip brand to be launched next month. Here's his report: After parting ways with more than a third of its hotels, the upscale French Sofitel chain is getting ready to build more properties in U.S. cities and launch a new hipster-style brand called "So."