Hotels hire designers for hot, luxe looks | usatoday.com

Hotels increasingly are turning to the world of fashion to make their properties more attractive to guests who want a touch of luxury, and to create a source of buzz. As New York City's Fashion Week 2013 spring collection shows get underway, Starwood's trendy W chain on Wednesday is announcing a partnership with the Council of Fashion Designers of America, in which emerging clothing designers chosen by the council eventually will visit W's 42...