Rethinking the Social Media Objective - What Do Your Guests Want? | hotelinteractive.com

Hotel marketers are still grappling with matching business objectives to the appropriate social media but not as much as they are wrestling over the definitive social media metrics. In this quandary, it is both relevant and helpful to remember that consumers are still figuring out social media as well. That said, travel consumers are usually ahead of most suppliers and large global corporate brands.