Priceline Snags Seattle SaaS Startup: Hospitality Industry Experts With Customer Service Obsession | forbes.com

Online travel giant Priceline recently made a surprise acquisition of Seattle hospitality- industry startup buuteeq for an undisclosed number of megabucks. This shows that Priceline understands that customer service is truly the new marketing, that creating a great customer experience is more powerful than just about anything. What buuteeq does, in essence, is inspire word of mouth (or word of thumb) marketing via an improved customer...