Google's Travel Plans in a Post-Atomic Era | evercore.bluematrix.com

Google has quietly been rolling out a new advertising product over the last several months, which allows suppliers and wholesalers to promote a discounted rate through Google Search / Hotel Ads, thus undermining BAR rates published on OTA and meta search sites. Through this new travel initiative, Google would afford suppliers and brands a method in which to make “Limited Offers” (via Suppliers / Wholesalers) and, more importantly, expects to...