How Do Customers Interpret A ‘Lifestyle’ Property? | hotelinteractive.com

Increasing Number Of Owners Look For Ways To Differentiate, Market Their Hotels.

Business often takes me far and away from my abode in Toronto. For each trip, as is my duty to constantly seek out the best and brightest in the hospitality world, I decided to investigate an independent property advertising itself as a ‘lifestyle hotel’ while sojourning through sunny Southern California. Not knowing the specifics of what this meant in a West Coast context, who exactly this hotel was targeting or how the property was...