Rise of the Haute Hotels | hemispheresmagazine.com

‘Where are you staying?’ is the new ‘What are you wearing?’ Celebrity chefs, liveried supercars, edible gold leaf in bars and spas—there are few things luxury hotels haven’t tried in order to dazzle guests and create buzz. But the surest way to woo high-rollers and fire the public’s imagination may be to call in an iconic couture designer.