The Question of Who Owns the Data Is About to Get a Lot Trickier | fortune.com

In the consumer world, it’s already somewhat fraught: Older people may not be aware that their smartphones feed their location and other information back to their mobile carrier and/or device maker. Ignorance is bliss, I guess. Many younger folks know but don’t care. They figure there are no secrets in this world and if they get some benefit from sharing that data, it’s all good.