This Five-Star Hotel Builds Fantastically Loyal Customers With Seven Memorable Techniques | forbes.com

At the Sanctuary Hotel in South Carolina’s Kiawah Island, a focus on the soft skills makes all the difference. It’s one of only 154 hotels in the world awarded Five-Stars by the Forbes Travel Guide. But, as I discovered on a business visit this summer, it stands out among the best of the best because of a unique employee training program. The following customer service lessons are based on my personal experience at the hotel, conversations...