What does Airbnb have and what does it lack to revolutionise hotel distribution? | mirai.com

The media has carried out a widespread diffusion of the story that Airbnb is now offering hotels. The size of this giant company and its potential are well worth the fanfare.

Although it has already stated its low commissions, little has been written about the ticking time bomb for distribution which is the different system of costs and prices, which mixes the agency and the merchant models, adding unique characteristics to them.

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Mirai is a hotel technology, digital marketing and consulting company specialized in direct distribution. For more than 25 years, it has helped hotels and hotel groups increase direct sales, reduce distribution costs and compete more effectively with online intermediaries. Through a combination of technology, marketing expertise and strategic consulting, Mirai supports thousands of hotels across Europe and the Americas.