Google Maps Adds More Hotel Search Filters

Google Maps is plotting a clear course in the direction of becoming a superapp for travel and dining. We’ll continue to track the trend closely.

Google Maps has updated its desktop and mobile app versions to add filters for its hotel search functionality. Users can now search properties to find ones with amenities such as free Wi-Fi, a gym, and a pool, and to see if they are pet-friendly or kid-friendly and have services like free breakfast or a gym.

Google Maps has updated its desktop and mobile app versions to add filters for its hotel search functionality. Users can now search properties to find ones with amenities such as free Wi-Fi, a gym, and a pool, and to see if they are pet-friendly or kid-friendly and have services like free breakfast or a gym.

The interface differs between the desktop browser version and the app versions for Apple and Android devices. In the browser-based view, users need to click the phrase "more options" to see the additional filters. Users of iOS devices can type a phrase like "San Francisco kid friendly," for example, to see filtered results in a particular neighborhood.

The functionality debuted Tuesday in many markets. It underscores a broader trend in Google Maps becoming ready to morph into a superapp, as outlined in a Skift Deep Dive earlier this month.

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Skift is the largest industry intelligence and marketing platform in travel, providing news, information, data and services to all sectors of the world's largest industry. Skift identifies and synthesizes existing and emerging trends, in its daily coverage of the global travel industry and through its Skift Trends Reports. Skift produces Skift Global Forum annually to bring together over 500 of the most influential professionals in the...