BCD Travel Unveils New Global Hotels Division
BCD Travel today unveiled a new global hotel division and branded service, Stay by BCD Travel, for managing hotel programs. The division will be led by April Bridgeman, who assumed the newly created role of SVP of hotel solutions two months ago while retaining oversight of the travel management company's consulting arm, Advito. Bridgeman spoke with BTN lodging editor Donna M. Airoldi about the strategies behind the new hotel initiative.
BCD Travel today unveiled a new global hotel division and branded service, Stay by BCD Travel, for managing hotel programs. The division will be led by April Bridgeman, who assumed the newly created role of SVP of hotel solutions two months ago while retaining oversight of the travel management company's consulting arm, Advito. Bridgeman spoke with BTN lodging editor Donna M. Airoldi about the strategies behind the new hotel initiative.