Will the travel industry adopt white box AI?

I recently attended a Venture Beat webinar entitled: 3 Keys To Moving Toward White-Box, Explainable AI.

The panel discussed varying degrees of transparency in respect to understanding the output from artificial intelligence, the worst being a black box where the underlying decision is masked in AI algorithms.

So what does this all mean?

Of course, in the travel industry, we traditionally have a different term for a "black box", but in the context of AI, a black box output implies that it may be challenging for the target audience to understand the rational for a given decision.

The key here is defining the target audience.