The impact of events moved, canceled due to pandemic

Tracking events that have been affected by social distancing controls has been one of the common ways to get a pulse on the coronavirus (COVID-19) outbreak across the globe. 

At STR, parent company of Hotel News Now, we have been tracking these event cancellations and date changes as a way to make better-informed decisions around forecasting and other analysis on hotel performance.

The number of events and organizations affected by said controls keeps increasing dramatically, thus we have focused our tracking efforts on some of the major hotel markets. Below is the latest summary of the events that have shown up on our radar (as of 16 March).

Fifty-seven percent of the events we tracked were postponed to the third and fourth quarters of 2020 This is mainly for trade shows and sporting events.