Marketing to groups looking to buy out entire hotels
Finding organizations to rent out entire properties can boost hotels during this period of low demand, but pricing and other factors must be right.
Some hoteliers have realized that one way to bring in business during the coronavirus crisis is to rent out their entire properties.
Some hoteliers have realized that one way to bring in business during the coronavirus crisis is to rent out their entire properties.
This guest type includes non-profits dedicated to fighting the crisis, sports teams, government agencies, or even extended families seeking to quarantine or share a special event together.
Selling out a hotel, however, presents operational challenges and requires careful sales-and-marketing strategies, sources said.
"First, there has to be sufficient demand to guarantee this," said Amanda Belarmino, assistant professor at the William F. Harrah College of Hospitality at the University of Nevada, Las Vegas. "Second, the hotels have to think about the publicity associated with this type of demand. For example, a hotel that sells out to the state for quarantine purposes may have problems reselling to guests because of perception of safety."