As Industry Metrics Improve, Hotel Executives Look To Finish Line

Marriott Rebooks 80% of Groups at Its Large Hotels

The hotel industry is closer to the finish line than the starting line of the pandemic, and while leisure demand is still driving the recovery, hoteliers are seeing signs of life in group business and reasons to be optimistic.

Speaking during the "North America Executive Panel" at the online Hotel Data Conference: Global Edition, Liam Brown, group president of the United States and Canada at Marriott International, said his company is heartened to see ongoing improvement.

"Our week-over-week numbers continue to improve," he said. "It's led by leisure first. There are signs of life in business-transient, but there's also signs of life in group."

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