Hotel Jobs Evolve To Meet Group, Family Travel Demands

New Hotel Positions Include Hybrid Event Expert, Chief Reunion Officer

As group travel rebounds from a near standstill due to the pandemic, it's expected to look and feel much different than it has in the past. As a result, hotels are hiring group-specific roles to help meeting planners seamlessly customize solutions.

As group travel rebounds from a near standstill due to the pandemic, it's expected to look and feel much different than it has in the past. As a result, hotels are hiring group-specific roles to help meeting planners seamlessly customize solutions.

Hotel News Now reached out to four hotel companies and properties to detail the new roles they've established during the year for family reunions or hybrid events.Hybrid Event Experts

Steve Enselein, senior vice president of events at Hyatt Hotels Corp., said meeting planners have expressed that planning hybrid and in-person events is very different from planning virtual-only events, and requires significantly more time and thought.

In April, Hyatt launched "Together by Hyatt," a new suite of meetings and events offerings. Additionally, the company hired teams of hybrid event experts and a support squad.

"We know that events will continue to look and feel different as we all navigate the path forward, which is why we developed specialized roles to support planners at every step," he said via email.

Enselein said the hybrid event experts bring a deep-rooted expertise in technology and events to ensure the virtual components are successfully integrated and executed, while the support squad can provide real-time tech support for virtual attendees and speakers.

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