For some travelers, app-based food delivery companies like Grubhub and UberEats have already rendered hotel room service nearly obsolete.
A few pioneering players in the hospitality space, however, have found ways to use delivery apps to their advantage, leveraging new partnerships to put a modern, tech-enabled spin on traditional room service concepts.
In what it called a "first-of-its-kind" move, the recently opened Resorts World Las Vegas announced in June that it had inked a deal with Grubhub to launch On the Fly at Resorts World powered by Grubhub.
Billed as a new mobile ordering experience, On the Fly enables Resorts World Las Vegas guests to order from any of the megaresort's 40 food and beverage venues as well as select retail outlets, either via the Grubhub app or by scanning Grubhub QR codes located throughout the property. Orders can be placed for pickup or for delivery to either a guestroom or to Resorts World Las Vegas' 5.5-acre pool complex. Payments can be made by credit card or room charge.
For poolside deliveries, orders can be picked up from a secure, QR code-activated restaurant locker, which features touchless opening.
According to Resorts World Las Vegas president Scott Sibella, the On the Fly platform provides users with what he describes as "a completely new level of convenience."