Marketing Experts on the Value of Simplicity and Integrity to Build Brands
Execs from Delta, Burger King Share Insights
Approaching the start of 2022 — a year many remain hopeful will hearken a massive comeback for travel — experts say they're keeping a few things in mind as they build out their marketing plans for the year.
Approaching the start of 2022 — a year many remain hopeful will hearken a massive comeback for travel — experts say they're keeping a few things in mind as they build out their marketing plans for the year.
While speaking during "Meet 2022 Marketing Goals with Balance and Integrity" webinar hosted by Reuters Events, Emmakate Young, director of brand strategy, global sponsorships and Olympics/Paralympics for Delta Air Lines, said her advice for brands both new and old is to keep it simple when trying to reach consumers.
"At a huge brand that's over 95 years old with 75,000 people, we have to constantly focus and keep everybody focused on: What is our brand? What is the simplest form of our brand? What is the bull's-eye, and continue to remind people who it is we're talking to," she said.
Young said the next step beyond that is defining clear parameters on what you can and can't accomplish.