Full Video: Accor CEO at Skift Forum Europe 2022
Accor Chairman and CEO Sébastien Bazin did not disappoint on March 24 at Skift Forum Europe 2022 in London, speaking with much candor in a lively conversation with Skift founder and CEO Rafat Ali. You can watch a full video of their discussion above, as well as read a transcript of it, below.
Bazin defended with nuance his company’s decision not to fully pull out of Russia. He said the U.S. market is “almost on fire,” with average room rates up 18-25 percent. He also admitted to having had some “failures” over the years.
Bazin argued that changed traveler behavior because of the surge in distributed working will vindicate his multi-year efforts to integrate Accor hotels more closely with their local communities and to embrace vacation rentals, co-working spaces, and other emerging forms of blended hospitality.
