Hotel Segmentation Blurs, Making Revenue Strategy Muddy
Revenue Per Available Room More Important Than Rate, Speakers Said
As some figures such as average daily rate and occupancy either surpass or inch toward pre-pandemic levels, hotel revenue managers say segmentation is shifting.
NASHVILLE, Tennessee - As some figures such as average daily rate and occupancy either surpass or inch toward pre-pandemic levels, hotel revenue managers say segmentation is shifting.
Hotel revenue managers discussed segmentation and the future of bookings the rest of this year and into 2023 in a roundtable discussion hosted by Hotel News Now at the Hotel Data Conference.
Market segmentation has become more blurred, making it harder to distinguish between business and leisure travelers, said Priya Chandnani, vice president of revenue strategy at Benchmark, Pyramid Luxury & Lifestyle.
“It’s confusing data at this point in time,” she said.