HITEC 2001 Interviews - Conference Speaker: Michael Squires - Softscribe Inc.

About Michael Squires
Squires' background includes 15 years in upper sales management positions at several large Property Management System companies, corporate and independent hotel management, and a year and a half as a hospitality industry analyst. He is a published author and writes a monthly column covering industry technology trends for the Hotel & Motel Management website - www.Hive4hospitality.com.

Softscribe Inc. was incorporated in September,1999 to meet the marketing intelligence and sales needs of companies already inside of or newly targeting the hospitality industry.

Application Service Providers (ASP's) in Hospitality

• The ASP applications that have instant acceptance and ROI in the hotel industry and why.
• The PMS ASP contract and why it is written in Jell-O.
• How the ASP applications level the playing field for small chain properties.