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Brand Marketing

External

Barry Sternlicht Brings Back Starwood Brand – Full Timeline

Barry Sternlicht, who built Starwood into a hospitality giant before selling it to Marriott for about $13 billion in 2015, is reviving the Starwood name.

skift Inc.
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Barry Sternlicht Brings Back Starwood Brand – Full Timeline28 January 2025skift Inc.Brand Marketing
Barry Sternlicht Brings Back Starwood Brand – Full Timeline
From exclusive to inviting: How approachable luxury is transforming hospitality
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From exclusive to inviting: How approachable luxury is transforming hospitality

Luxury hospitality is back and booming. According to a 2024 McKinsey & Company report, demand for upscale tourism and hospitality is expected to grow faster than any other travel segment. However, as this industry continues to evolve, so does the mo...

fastcompany.com
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Signia Hilton
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From exclusive to inviting: How approachable luxury is transforming hospitality18 September 2024fastcompany.comBrand Marketing
From exclusive to inviting: How approachable luxury is transforming hospitality
Inside The StandardX Hospitality Brand, And Its Debut Melbourne Hotel
External

Inside The StandardX Hospitality Brand, And Its Debut Melbourne Hotel

The Standard, Hollywood set the blueprint for a new wave of hotels, one that incorporated cool culture, experiences, style, and an alluring vibe that attracted guests and visitors alike, whether for a lie down, a nightcap or a wild party—and in its ...

Forbes
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The StandardX
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Inside The StandardX Hospitality Brand, And Its Debut Melbourne Hotel29 August 2024ForbesBrand Marketing
Inside The StandardX Hospitality Brand, And Its Debut Melbourne Hotel
Why The Luxury Hospitality Industry is Retail’s Latest Flex
External

Why The Luxury Hospitality Industry is Retail’s Latest Flex

While luxury fashion houses like Chanel and Dior have been operating seasonal popup stores for over a decade, the concept has, of late, evolved into more experiential partnerships with the hospitality industry.

Forbes
Forbes
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Why The Luxury Hospitality Industry is Retail’s Latest Flex 4 July 2024ForbesBrand Marketing
Why The Luxury Hospitality Industry is Retail’s Latest Flex
External

Big hotel chains and unbranded-hotel owners find they need each other

Independent hotel operators and giant global chains are increasingly linking up in franchise agreements as high-interest rates have slammed the hospitality industry, slowing down new hotel construction.

reuters.com
reuters.com
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Big hotel chains and unbranded-hotel owners find they need each other26 March 2024reuters.comBrand Marketing
Big hotel chains and unbranded-hotel owners find they need each other
Hilton has a pair of new hotel brands that are sparking travelers’ interest
External

Hilton has a pair of new hotel brands that are sparking travelers’ interest

Hilton, the global hotel brand with more than 7,500 hotels and 22 brands, unveiled two new hotel brands this year.

fastcompany.com
fastcompany.com
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Spark by Hilton
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LivSmart Studios by Hilton
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Consumer Trends
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Hilton has a pair of new hotel brands that are sparking travelers’ interest20 March 2024fastcompany.comBrand Marketing
Hilton has a pair of new hotel brands that are sparking travelers’ interest
External

Accor has one of the biggest brand stables in travel. It might be large enough, for now

The Accor the hospitality industry has gotten to know is a rapacious group, habitually on the hunt, stalking its next brand prey.

HOTELS Magazine
HOTELS Magazine
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Accor has one of the biggest brand stables in travel. It might be large enough, for now 4 March 2024HOTELS MagazineBrand Marketing
Accor has one of the biggest brand stables in travel. It might be large enough, for now
Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels
External

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Hyatt’s luxury lifestyle brand, Andaz, launched a brand awareness campaign in November called Be Like No One’s Watching. The campaign illustrates the many challenges and opportunities that hotel groups face as they market brands in today’s noisy med...

skift Inc.
skift Inc.
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Andaz
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Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels19 February 2024skift Inc.Brand Marketing
Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels
When Hospitality Meets Haute Couture
External

When Hospitality Meets Haute Couture

When Aegean Airlines revealed its latest uniforms last October, the Instagram announcement looked not unlike a teaser of a Jacquemus show. In it, models glided down a mirrored runway as the sea shimmered on the horizon, dressed in uniforms designed ...

cntraveler.com
cntraveler.com
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Innovation
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When Hospitality Meets Haute Couture15 February 2024cntraveler.comBrand Marketing
When Hospitality Meets Haute Couture
External

IHG’s New CEO on Launching a New Brand and Making Hotels Profitable

IHG Hotels & Resorts‘ new CEO Elie Maalouf said his strategy is to make the company’s portfolio as appealing to owners and guests as possible. Maalouf spoke to Skift on Tuesday after his first earnings call as CEO, having taken the helm last month.

skift Inc.
skift Inc.
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IHG’s New CEO on Launching a New Brand and Making Hotels Profitable 9 August 2023skift Inc.Brand Marketing
IHG’s New CEO on Launching a New Brand and Making Hotels Profitable
Hotel Yearbook
The Hotel Yearbook 2025 - Tech Edition
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