Brand Marketing Filter External Big hotel chains and unbranded-hotel owners find they need each other Independent hotel operators and giant global chains are increasingly linking up in franchise agreements as high-interest rates have slammed the hospitality industry, slowing down new hotel construction. reuters.com More in this category Brand Marketing More like this External Hilton has a pair of new hotel brands that are sparking travelers’ interest Hilton, the global hotel brand with more than 7,500 hotels and 22 brands, unveiled two new hotel brands this year. fastcompany.com More from this brand Spark by HiltonMore from this brand LivSmart Studios by HiltonMore in this category Consumer TrendsMore in this category Brand Marketing More like this External Accor has one of the biggest brand stables in travel. It might be large enough, for now The Accor the hospitality industry has gotten to know is a rapacious group, habitually on the hunt, stalking its next brand prey. HOTELS Magazine More in this category Brand Marketing More like this External Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels Hyatt’s luxury lifestyle brand, Andaz, launched a brand awareness campaign in November called Be Like No One’s Watching. The campaign illustrates the many challenges and opportunities that hotel groups face as they market brands in today’s noisy med... skift Inc. More from this brand AndazMore in this category Brand Marketing More like this External When Hospitality Meets Haute Couture When Aegean Airlines revealed its latest uniforms last October, the Instagram announcement looked not unlike a teaser of a Jacquemus show. In it, models glided down a mirrored runway as the sea shimmered on the horizon, dressed in uniforms designed ... cntraveler.com More in this category Brand MarketingMore in this category Innovation More like this External IHG’s New CEO on Launching a New Brand and Making Hotels Profitable IHG Hotels & Resorts‘ new CEO Elie Maalouf said his strategy is to make the company’s portfolio as appealing to owners and guests as possible. Maalouf spoke to Skift on Tuesday after his first earnings call as CEO, having taken the helm last month. skift Inc. More in this category Brand Marketing More like this External Hilton’s TikTok Ad Changed the Social Marketing Game for Good In February, Hilton Hotels & Resorts released a 10-minute TikTok video—yes, you read that correctly—that took viewers on a sprawling journey, spanning dozens of locations and multiple genres, featuring appearances from more than half a dozen beloved... Adweek More in this category Social MediaMore in this category Brand Marketing More like this External Mark Willis plans to balance Fairmont’s heritage with a flamboyant future When Mark Willis left his role as CEO for Accor in the Middle East, Africa, India and Turkey to become CEO Of Fairmont Hotels & Resorts, the global headquarters of Fairmont also transferred operations to Dubai. During Willis’ time as regional CEO of... hoteliermiddleeast.com More from this brand FairmontMore in this category Brand Marketing More like this External Sharan Pasricha – hospitality’s unstoppable operator What do you call someone who creates one-off hotels at the far bespoke end of the luxury spectrum, while simultaneously steering a global hospitality conglomerate to the fastest growth in the industry? Someone who can launch one of London’s most des... ft.com More in this category Brand Marketing More like this External Marriott Launches New Ad Campaign to Promote Bonvoy Loyalty Program Amid Uncertain Direct Booking Landscape Marriott International has long relied on its array of 30 brands to appeal to diverse mix of travelers. But the hotel giant increasingly would like consumers to believe its loyalty program gives them access to a surprising mix of lodging. Its market... skift Inc. More in this category AdvertisingMore in this category Brand Marketing More like this The Hotel Yearbook ESG 2024 Unlocking the ESG Innovation Stack in Hospitality Download Your content on Hospitality Net? Hospitality Net membership explained
External Big hotel chains and unbranded-hotel owners find they need each other Independent hotel operators and giant global chains are increasingly linking up in franchise agreements as high-interest rates have slammed the hospitality industry, slowing down new hotel construction. reuters.com More in this category Brand Marketing More like this
External Hilton has a pair of new hotel brands that are sparking travelers’ interest Hilton, the global hotel brand with more than 7,500 hotels and 22 brands, unveiled two new hotel brands this year. fastcompany.com More from this brand Spark by HiltonMore from this brand LivSmart Studios by HiltonMore in this category Consumer TrendsMore in this category Brand Marketing More like this
External Accor has one of the biggest brand stables in travel. It might be large enough, for now The Accor the hospitality industry has gotten to know is a rapacious group, habitually on the hunt, stalking its next brand prey. HOTELS Magazine More in this category Brand Marketing More like this
External Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels Hyatt’s luxury lifestyle brand, Andaz, launched a brand awareness campaign in November called Be Like No One’s Watching. The campaign illustrates the many challenges and opportunities that hotel groups face as they market brands in today’s noisy med... skift Inc. More from this brand AndazMore in this category Brand Marketing More like this
External When Hospitality Meets Haute Couture When Aegean Airlines revealed its latest uniforms last October, the Instagram announcement looked not unlike a teaser of a Jacquemus show. In it, models glided down a mirrored runway as the sea shimmered on the horizon, dressed in uniforms designed ... cntraveler.com More in this category Brand MarketingMore in this category Innovation More like this
External IHG’s New CEO on Launching a New Brand and Making Hotels Profitable IHG Hotels & Resorts‘ new CEO Elie Maalouf said his strategy is to make the company’s portfolio as appealing to owners and guests as possible. Maalouf spoke to Skift on Tuesday after his first earnings call as CEO, having taken the helm last month. skift Inc. More in this category Brand Marketing More like this
External Hilton’s TikTok Ad Changed the Social Marketing Game for Good In February, Hilton Hotels & Resorts released a 10-minute TikTok video—yes, you read that correctly—that took viewers on a sprawling journey, spanning dozens of locations and multiple genres, featuring appearances from more than half a dozen beloved... Adweek More in this category Social MediaMore in this category Brand Marketing More like this
External Mark Willis plans to balance Fairmont’s heritage with a flamboyant future When Mark Willis left his role as CEO for Accor in the Middle East, Africa, India and Turkey to become CEO Of Fairmont Hotels & Resorts, the global headquarters of Fairmont also transferred operations to Dubai. During Willis’ time as regional CEO of... hoteliermiddleeast.com More from this brand FairmontMore in this category Brand Marketing More like this
External Sharan Pasricha – hospitality’s unstoppable operator What do you call someone who creates one-off hotels at the far bespoke end of the luxury spectrum, while simultaneously steering a global hospitality conglomerate to the fastest growth in the industry? Someone who can launch one of London’s most des... ft.com More in this category Brand Marketing More like this
External Marriott Launches New Ad Campaign to Promote Bonvoy Loyalty Program Amid Uncertain Direct Booking Landscape Marriott International has long relied on its array of 30 brands to appeal to diverse mix of travelers. But the hotel giant increasingly would like consumers to believe its loyalty program gives them access to a surprising mix of lodging. Its market... skift Inc. More in this category AdvertisingMore in this category Brand Marketing More like this
