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Consumer Trends

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Less New York, more Nashville: Europeans head to smaller US cities

European travelers, nearly a year into President Donald Trump’s administration, are popping up in less-heralded - and often more affordable - destinations in the U.S. like Tennessee, Montana and Idaho, while skipping hot spots like New York and Wash...

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Less New York, more Nashville: Europeans head to smaller US cities16 December 2025reuters.comConsumer Trends
Less New York, more Nashville: Europeans head to smaller US cities
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’Wait-and-see’: Many Americans are putting off booking summer vacations. Here’s why.

This year’s hottest summer travel trend? Waiting for deals. Americans are scaling back travel plans from flights to drives or waiting to book only if the price is right, a tell-tale sign of an industry slowdown that’s got travel companies worried.

USA TODAY
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’Wait-and-see’: Many Americans are putting off booking summer vacations. Here’s why. 8 July 2025USA TODAYConsumer Trends
’Wait-and-see’: Many Americans are putting off booking summer vacations. Here’s why.
Travel Trends 2025: What’s Hot And What’s Not In The Future Of Travel
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Travel Trends 2025: What’s Hot And What’s Not In The Future Of Travel

In 2024, travel trends were a mix of escapism and edginess. While some travellers seized the opportunity to visit the shooting locations of their favourite Netflix shows, others tried to limit their dopamine sources to join the social media-fueled ‘...

travelandleisure.com
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Travel Trends 2025: What’s Hot And What’s Not In The Future Of Travel24 October 2024travelandleisure.comConsumer Trends
Travel Trends 2025: What’s Hot And What’s Not In The Future Of Travel
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What’s Driving Luxury Travelers In 2024, According To McKinsey

Travel is one of the world’s largest industries. According to McKinsey, $8.6 trillion will be spent on travel in 2024, representing roughly 9 percent of this year’s global GDP.

Forbes
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What’s Driving Luxury Travelers In 2024, According To McKinsey23 September 2024ForbesConsumer Trends
What’s Driving Luxury Travelers In 2024, According To McKinsey
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Travel Trends 2024: Breaking Boundaries

Travel in 2024 and beyond

MasterCard Worldwide
MasterCard Worldwide
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Travel Trends 2024: Breaking Boundaries17 May 2024MasterCard WorldwideConsumer Trends
Travel Trends 2024: Breaking Boundaries
Hilton has a pair of new hotel brands that are sparking travelers’ interest
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Hilton has a pair of new hotel brands that are sparking travelers’ interest

Hilton, the global hotel brand with more than 7,500 hotels and 22 brands, unveiled two new hotel brands this year.

fastcompany.com
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Hilton has a pair of new hotel brands that are sparking travelers’ interest20 March 2024fastcompany.comConsumer Trends
Hilton has a pair of new hotel brands that are sparking travelers’ interest
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The Wholehearted Traveler and Other 2024 Travel Trends

Back in 2020, we predicted the rise of the Revenge Traveler and the impact it would have on travel and hospitality experience providers. As we approach 2024, we are spotting a new type of traveler on the horizon. And a set of trends that will challe...

CustomerThink Corp.
CustomerThink Corp.
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The Wholehearted Traveler and Other 2024 Travel Trends30 November 2023CustomerThink Corp.Consumer Trends
The Wholehearted Traveler and Other 2024 Travel Trends
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A Shift In Mindset: The New Psychology Of Luxury Travel

The psychology of luxury travel has shifted since the pandemic. There’s been a change not only in what luxury travelers are looking for, but even in something as basic as the way many are thinking about travel.

Forbes
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A Shift In Mindset: The New Psychology Of Luxury Travel30 November 2023ForbesConsumer Trends
A Shift In Mindset: The New Psychology Of Luxury Travel
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Ozempic Made Obesity Optional. The Travel Industry Isn’t Ready

Large companies like Walmart and Conagra say they are already looking at what impact Ozempic will have on business. For the travel sector, the winners will be those that have food and beverage as a cost. Losers will be those that have it as a revenu...

skift Inc.
skift Inc.
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Ozempic Made Obesity Optional. The Travel Industry Isn’t Ready30 November 2023skift Inc.Consumer Trends
Ozempic Made Obesity Optional. The Travel Industry Isn’t Ready
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Leisure travel isn’t just back, it’s at capacity - 2023 PwC Holiday Outlook

Leisure travel isn’t just back, it’s at capacity

PwC Hospitality & leisure
PwC Hospitality & leisure
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Leisure travel isn’t just back, it’s at capacity - 2023 PwC Holiday Outlook 4 October 2023PwCConsumer Trends
Leisure travel isn’t just back, it’s at capacity - 2023 PwC Holiday Outlook
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