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World Panel

Sustainability claims & AI-generated data: evidence, or fluff at scale?

By Maribel Esparcia Pérez

Expert Views (13)

Professor Ioannis S. Pantelidis, PhD, SFHEA, FIH

It was about time! The EU’s tighter rules on environmental claims give hospitality a reason to examine what sits behind the word “green”.For me, the real test is whether a hotel makes life better for the people and place around it.

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