Hoyt Bacon Of United Direct Response, Inc. Is Elected President Of HSMAI
Hoyt Bacon, CHME, ISHC, has been elected President of the Hospitality Sales & Marketing Association International. Mr. Bacon, who is a founding principal and President of United Direct Response, Inc., officially took office on April 4, 1998 at the annual HSMAI Marketing Summit in Anaheim, CA.
Mr. Bacon is a respected executive within the hospitality industry with over 20 years of experience. He started his career in the accounting department of The Drake Hotel, Chicago, IL, and over the years worked his way up to Director of Marketing for Amfac Hotels & Resorts in Burlingame, CA. Altogether Mr. Bacon spent six years with Westin Hotels and six years at Amfac in various sales and marketing positions, before founding his own company in 1986. He also graduated from the Hotel & Restaurant Management program of the University of Denver.
During his acceptance speech at the HSMAI Marketing Summit, Mr. Bacon outlined four key initiatives which would be the cornerstone of his term in office:
1) Reinforce the committee structure of member volunteers to continue to drive successful events and programs.
2) Grow U.S. membership by 15% and focus on continued expansion internationally - particularly in Europe.
3) Maximize use of senior marketing resources by developing forums where industry leaders can relate, exchange ideas, and work to strategize for the future - beyond individual corporate lines.
4) Identify a charitable concern wherein HSMAI can use its vast travel resources to impact individuals less fortunate.
Mr. Bacon's exceptional sales and marketing skills will be of great asset to him in leading the largest international association of travel sales and marketing professionals. He is also on the Board of Directors of the California Travel Industry Association, and a member of the International Society of Hospitality Consultants.
Also serving on the Executive Committee of HSMAI are Peter Warren, CHME, as President-Elect; Bill Weld, CHME, Vice President of Development, Cendant, Inc., as Vice President; Michael Pusateri, Vice President of Interactive Sales & Marketing, Marriott Lodging, as Vice President; Clayton Reid, President, MMG Worldwide, as Treasurer; and Dawn O'Flannery, CHME, Director, Tishman Hotel Corporation, as Immediate Past President.
For additional information about HSMAI, call (202) 789-0089 or write to HSMAI, 1300 L Street, NW, Suite 1020, Washington, DC 20005. You can also contact HSMAI with feedback via the web site at