Omni Hotels Implements Manugistics Revenue Optimization Solution
Manugistics NetWORKS Hospitality Revenue Optimizer Helping Hotel Industry Leader Improve Customer Service, Enhance Profitability
ROCKVILLE, Md. Manugistics Group, Inc.
The solution - dubbed "OmniCHARM" by Omni Hotels - is designed to forecast future demand and allocate capacity by market segment to ensure that rooms are available for more valuable business. Relative room prices, amounts spent on food and beverage, length of stay, and other important sources of value to the business are all examined to help ensure that accepted reservations maximize revenue and enhance profitability.
Said Tom Chevins, vice president of sales and marketing at Omni Hotels, "This brings Omni Hotels to the next level of demand management. The collection of incidental data along with room revenue data has enabled us to better understand the value of our guests. Manugistics NetWORKS Hospitality Revenue Optimizer - the foundation for our second generation of automated revenue management - will enable us to better serve these valuable customers, while simultaneously improving the probability of repeat business."
As booking patterns change, OmniCHARM makes automated availability adjustments in response to unexpected demand shifts throughout the day. The system's centralized architecture makes it accessible to key decision-makers throughout the Omni Hotels organization via user interfaces located at hotels, regional offices and corporate headquarters. If adjustments to the forecast or availability recommendations are warranted, users can make them directly via their user interfaces, instantly updating system information. Flexible, powerful management reporting capabilities also enable Omni Hotels management to ensure that the solution is working at peak efficiency.
Ken Gifford, Omni Hotels' corporate director of revenue management, said, "We believe OmniCHARM - built upon Manugistics technology - is a truly exceptional revenue optimization solution unique to the hospitality industry. Decision-making is placed where needed most - often the individual hotel directors of revenue management. But the solution also supports the objectives of corporate sales and marketing, operations and finance, as well as those of our regional teams."
"Manugistics revenue optimization solutions continue to be a preferred choice of hospitality industry leaders like Omni Hotels that seek to improve customer service, maximize revenue and enhance profits, even during times of economic instability," said Greg Cudahy, Manugistics executive vice president of pricing and revenue optimization. "And we believe that Manugistics has the industry-specific expertise, strong ROI solutions, and commitment that can help clients across our deep base of transportation, travel, and hospitality companies continue to build competitive advantage."
About Omni Hotels
Omni Hotels, based near Dallas in Irving, Texas, offers luxury accommodations at more than 40 hotels and resorts located throughout the United States, Canada and Mexico. Each property in the Omni Hotels portfolio provides guests with exceptional four-diamond hospitality, personalized service and exquisite decor, creating a distinctive experience at each location. Omni Hotels offers unsurpassed meeting facilities and a wide range of guest services and amenities, including wine tastings, gourmet dining, state-of-the-art fitness facilities, tours of local attractions, and specialized programs. Through an aggressive expansion strategy, Omni Hotels is steadily entering new markets around the world. Guests can locate hotels, book accommodations or find out more about Omni Hotels by calling 1-800-THE-OMNI or accessing the company's Web site at
About Manugistics Group, Inc.
Manugistics pioneered the powerful new business discipline of Enterprise Profit Optimization, which helps enable a company's ability to drive profitable growth through the simultaneous optimization of its supply-side and demand-side business processes. Made possible through innovative combinations of Supply Chain Management, Pricing and Revenue Optimization, and Supplier Relationship Management solutions, Manugistics EPO solutions help enterprises and their trading partners lower operating costs, enhance profitability and accelerate growth. The company's list of clients includes industry leaders such as 3Com,
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This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, competition, risks related to quarterly performance, risks of new business areas, international expansion, business combinations and strategic alliances, increased economic uncertainty following the tragedy of September 11, 2001, lengthening of sales cycles for software products and services, the effectiveness of the cost reduction efforts undertaken by Manugistics, and the timing and degree of any business recovery in light of the continuing economic downturn. A decreased demand for computer software due to weakening economic conditions could result in decreased revenues or lower revenue growth rates. More information about factors that potentially could affect Manugistics' financial results is included in Manugistics filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended February 28, 2001 and Quarterly Report on Form 10-Q for the quarter ended August 31, 2001. Manugistics assumes no obligation to update the forward-looking information contained in this announcement.
Manugistics is a registered trademark, and the Manugistics logo, the phrase "Leveraged Intelligence," Enterprise Profit Optimization, Manugistics NetWORKS Hospitality Revenue Optimizer and Manugistics NetWORKS are trademarks of Manugistics, Inc. All other product or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.