Princesa Sofia Inter-Continental Barcelona installs IDeaS Revenue Management Solution

MINNEAPOLIS, IDeaS, Inc., a leading provider of revenue management solutions, announced today that the Hotel Princesa Sofia Inter-Continental Barcelona has installed and is operating IDeaS e-yieldTM Revenue Management Solution. The implementation is part of a selected rollout of IDeaS Revenue Management Solution by Inter-Continental Hotels and Resorts, a brand of Six Continents Hotels.

About e-yieldTM Revenue Management Solution

The e-yield Revenue Management Solution by IDeaS automates the decisions that accept the most profitable mix of business, selling hotel rooms at optimum prices. e-yield is a scaleable enterprise solution that is customized to meet the precise requirements of each individual property, its unique characteristics and business practices. It is designed to analyze the demand in the marketplace, match the most profitable demand to available inventory and manage room inventory by automating the decisions on what reservations to accept at what prices, by managing overbooking, availability and length of stay. e-yield is the only completely automated decision solution in the industry and the only solution to forecast group business. It integrates seamlessly with core hotel technology systems, including PMS, CRS and S&C. The solution is available in property-based, centralized or ASP-based configurations. e-yieldTM won the prestigious "World Class Solution" Award recognizing innovative, successful business intelligence implementations that provide true business value.

About IDeaS, Inc.
Integrated Decisions and Systems, Inc. "IDeaS" is a leading provider of revenue management solutions, guaranteeing increased revenue to its clients. The company has invented analytic decision solutions that enable global clients to manage complex market segmentation, packaging, pricing and inventory management. IDeaS solutions create compelling enterprise value: 1) Increased Revenue…guaranteed, 2) Higher Profits, and 3) Enhanced Asset Valuations. IDeaS' founders pioneered innovative revenue management solutions for companies including US Air, Northwest Airlines and United Van Lines. In 1996, IDeaS created a solution designed for the hospitality industry; fundamentally changing the practice of revenue management with automated decision execution solutions and guaranteed results. IDeaS clients include properties and chains including the Plaza Athénée Paris, the Opryland Hotel Group, Vail Resorts, Hyatt International Corporation, Bass Hotels & Resorts, Six Continents Hotels & Resorts, Hilton International, Millennium & Copthorne, Mandarin Oriental Hotel Group and Kempinski Hotels and Resorts. IDeaS, founded in 1989, is headquartered in Minneapolis, Minnesota. The company maintains technology development, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit or call +1 651 905 3200.

About Six Continents Hotels
The World's Most Global Hotel Company
Six Continents Hotels [LON:SXC, NYSE:SXC], the world's most global hotel company, owns, operates or franchises more than 3,200 hotels and over 500,000 guest rooms in close to 100 countries and territories. Its properties bear some of the most recognized hotel brands in the world - Inter-Continental, Crowne Plaza, Holiday Inn, Holiday Inn Express and Staybridge Suites by Holiday Inn. Six Continents Hotels, formerly known as Bass Hotels & Resorts, the hotel business of Six Continents PLC in the United Kingdom, hosts more than 150 million guests each year.

IDeaS, a SAS company, is the world’s leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. With 35 years of expertise, IDeaS delivers revenue science to more than 30,000 properties in 158 countries. Results delivered. Revenue transformed.