Breakaway International Announces Acquisition of ProHost and RSViP Software Solutions From OpenTable Inc.
ARLINGTON, Texas - Breakaway International Inc., a leading supplier of point-of-sale solutions for the food service industry, today announced the acquisition of ProHost and RSViP software solutions from OpenTable Inc. The acquisition of ProHost and RSViP enables Breakaway to immediately meet industry demand for table management and reservation management solutions," said Tom Patty, president of Breakaway. "It also will extend our current product line to the food service industry and mark our entry into new market segments that we have not reached before."
ProHost and RSViP each have more than 250 installations in restaurant, hotels, resorts, casinos, cruise lines, and amusement park properties around the world. Breakaway will support the current customer base for ProHost and RSViP and will work with resellers and other POS vendors and hardware manufacturers that have integrated with these products.
"We made the decision to sell the ProHost and RSViP products to sharpen our focus on the white tablecloth segment of the restaurant business. In looking for an acquirer, our top priority was to find a company that could provide world-class support to existing ProHost and RSViP customers. We feel that Breakaway International is that company", said Douglas Boake, senior vice president of business development at OpenTable.
Breakaway also plans to integrate these products into its proprietary POS system, Breakaway VISION, to enhance communication between the front and back of the restaurant. Breakaway will market the products under the names Breakaway ProHost and Breakaway RSViP.
Wayne Rock, one of the originators of the ProHost and RSViP software products, has joined Breakaway as business development manager. Initially, Rock will oversee transition of the products from OpenTable to Breakaway and then will concentrate on business development for the company.
The ProHost seating management solution has revolutionized casual dining restaurant operations since 1992 by providing a totally integrated system now known as the industry standard. ProHost includes automated wait list, server/section assignment, and table management capabilities to increase table turns and help improve operating margins.
With the introduction of RSViP reservation management solution in 1996, booking reservations in restaurants and hotels became much more efficient with the introduction of multiple terminal, multiple restaurant booking capability, customer recognition, and marketing tools. RSViP has become the most widely distributed reservation management solution in large resort and hotel/casino operations.
About OpenTable Inc.
Based in San Francisco, OpenTable, Inc. is the leading provider of Internet-enabled customer relationship management (CRM), marketing, yield management and reservations solutions to the $500 billion global foodservice industry. The company's proprietary electronic reservation book (ERB) automatically builds a comprehensive customer database which enables restaurants to manage yields, communicate with diners more efficiently, enhance customer service, and conduct highly targeted on-line and off-line marketing campaigns.
OpenTable introduced real-time online reservations to the restaurant industry in 1998, and now has products that deliver the conveniences of 24/7 online reservations to hotel concierges (OTConcierge) and administrative assistants (OTAdmin). Dining consumers can tap into the OpenTable network and make reservations online at www.opentable.com, and also through the company's many distribution and content partners including CitySearch, Zagat, AOL/Digital Cities, The New York Times, The Chicago Tribune, The Washington Post and The Los Angeles Times. OpenTable's customers include more than 1200 of the nation's top fine dining restaurants.
About Breakaway International, Inc.
Founded in 1990, Breakaway International, Inc., designs, develops, and markets innovative software to meet the specific operational and management reporting needs of the food service industry. Breakaway VISION, the company's flagship POS system, provides extensive capabilities, from order taking and store operations to management and customer marketing. In addition, Breakaway provides software solutions to address the needs of restaurants in the areas of table service and reservations management. Breakaway software products are currently being used by more than 300 different companies, in more than 2,800 locations in the United States and 42 other countries. More information about Breakaway can be obtained on the Internet at www.breakawaynet.com or by calling 800-677-2986 or 817-788-8888 for international calls.
