Industry Leading Executives Participate in PROS Hospitality Revenue Optimization Seminar

HOUSTON--The seminar, hosted by PROS Revenue Management, highlighted a case study that used a large extended stay company's actual data and revealed that PROS Hospitality Revenue Optimization System provided a 10-12% revenue lift. The seminar showcased new and exciting features that have been absent in the current property-based yield management systems available to the hospitality industry such as:

• Market or Campus Price Optimization - PROS' single image inventory permits advanced forecasting and optimization approaches, which facilitate identification of optimal strategies at the property, campus or market level.
• Real-time Request Optimization - PROS System provides real-time request optimization. It is configured to work with the Internet as a distribution channel, helping to maximize the benefit derived from this valuable channel without diluting sales from traditional sources. PROS System automatically updates the system ensuring up-to-the-minute pricing control.
• Group Evaluation - PROS Group Evaluation tool increases revenue and productivity by providing multi-property analysis including ancillary spending for each property allowing the user to perform one analysis for multiple properties simultaneously to ensure maximum profitability.
• Advanced Forecasting - The PROS hierarchical Bayesian forecasting system forecasts demand and cancellation patterns at the lowest level of detail including length of stay.
• Centralized Installation - Centralized installation with remote access through the use of a multi-tiered, Web-enabled browser application with easy roll-out through a network of hotels and low maintenance costs.

The PROS Hospitality Revenue Optimization System is an advanced revenue optimization system that can significantly increase revenues and profits for large multi-property and multi-market hotel companies. The PROS Hospitality Revenue Optimization System forecasts guest reservation demand by length-of-stay and properly allocates room inventory and rate availability to maximize expected revenue. PROS Hospitality Revenue Optimization System incorporates the most powerful and advanced optimization and forecasting methodologies available, leading directly to improvement over the results obtained with the first- and second-generation revenue management systems currently available. PROS next generation science coupled with PROS scalable architecture and thin client implementation represent a quantum improvement in the solutions available to the hospitality industry.

"This seminar was a resounding success," says Bert Winemiller, chairman and CEO. "PROS is continuing to take the leadership role for transfer of our revenue optimization science and technology into the hospitality industry. Based on the positive feedback of key hospitality first-movers, we anticipate several more of these innovative, interactive seminars throughout 2002."

For information about PROS Revenue Management and future Web seminars, please visit PROS' Web site at www.prosRM.com.

PROS Revenue Management is the world's leader in pricing and revenue optimization solutions and the pioneer and dominant provider of revenue optimization to the airline and energy industry. PROS provides system solutions to the airline, energy, healthcare, hospitality, broadcast, rail and cargo industries and has licensed 241 systems to 102 clients in 39 countries. PROS' clients include 15 of the top 25 carriers in the airline industry.

The PROS mission is to maximize the revenue of each client using PROS' world-leading revenue optimization science, enterprise profit optimization, and pricing optimization solutions. PROS' clients report annual incremental revenue increases of 6-8% as a result of demand forecasting and revenue optimization. PROS' solutions forecast demand, optimize inventory and provide dynamic pricing optimization to maximize revenue.

Founded in 1985 in Houston, PROS Revenue Management has a five-year compounded revenue growth of 33%, in large part due to the intellectual capital of its staff. Over half of PROS' professional staff has advanced degrees and the staff speaks a cumulative total of 26 languages. The company is profitable with year 2001 revenue of $37 million. For more information on PROS Revenue Management, please visit www.prosRM.com or call 713/335-5151.