Cornell Hotel School Professors Dave Sherwyn and Bruce Tracey to present at The 5th Annual Hospitality Law Institute Conference in New York City (Oct. 24-25, 2002)

The Eye of the Storm: Conference Explores Hospitality Industry in Crisis, Tension between Owners and Hotel Chain Management Companies

New York, NY…- Cornell Hotel School and Bickel & Brewer today announced the details of a hospitality conference that will address many cutting-edge hospitality issues, including the current storm of disputes taking place between hotel management companies and hotel managers, owners and franchisers. Scheduled for October 24 - 25, 2002 at the Sheraton New York Hotel & Towers in New York, NY, Strategies for Success: The 5th Annual Hospitality Law...

"The emerging nature and scope of recent and new cases reflect dramatic risks and opportunities for management companies, brands and owners," says Dr. Bjorn Hanson, Hospitality & Leisure Global Industry Partner at PricewaterhouseCoopers and keynote speaker at the conference. "These two days of lectures are a great opportunity to become more knowledgeable about the rapidly changing dynamics of the hospitality industry."

Strategies for Success will feature an innovative conference format. Legal, financial and management principals will team to discuss today's most vital hospitality issues - providing analysis on each topic from many different perspectives. Topics of discussion include: The Ownership of Customer Information, Doing Business Post Sept. 11, and Woolley to Woodley and Beyond: Sojourn through the Seminal Cases.

Day one of the conference will also feature Dr. Hanson, who will address, "The Crystal Ball: Looking into the Future of the Hospitality Industry," and Sonya Hamlin, award-winning author and communications expert, who will present on the topic, "Mission Critical: Communicating to Key Industry Stakeholders."

The innovative approach to Strategies for Success continues on day two, when trend-setting professors and labor lawyers discuss, "What Keeps the CEO Up at Night: The Legal Liability of Major Employee Issues." Panelists will explore the Supreme Court's 1998 Ellerth and Faragher decisions on sexual harassment and the arbitration of discrimination claims in the union environment.

The cost for the two-day conference is $895 per person. To register, call toll-free, 1-866-265-1975. For hotel arrangements, contact the Sheraton directly at (212) 581-1000.

Additional sponsors for Strategies for Success include: PricewaterhouseCoopers, Altheimer & Gray, DecisionQuest, Hotels, Munsch Hardt Kopf & Harr, Remington Hotel Corporation, The Roulac Group, Inc., Strategic Hotel Capital and Tarlow Breed Hart Murphy & Rodgers, P.C.

Founded in 1984, Bickel & Brewer has earned a reputation as one of the most aggressive and successful law firms in the United States practicing exclusively in the field of complex commercial litigation and dispute resolution. Since its inception, the firm has represented internationally known hotel franchisors, management companies, owners, developers and investors in the highest-profile litigation in the hospitality industry. With offices in Dallas, Texas and New York, New York, Bickel & Brewer represents a wide spectrum of hospitality industry leaders - from entrepreneurs to Fortune 500 corporations - facing the most challenging of legal issues. Visit Bickel & Brewer at www.bickelbrewer.com.

Based in Ithaca, New York, The Cornell School of Hotel Administration is the most sophisticated service-oriented management school in the world. The Hotel School is home to 850 undergraduates from the United States and 42 countries, 120 graduate students (master's and Ph.D. degrees), and more than 1,700 industry professionals from 90 countries enrolled in executive education. With 60 full-time teaching faculty, the Cornell Hotel School has the world's largest group of scholars focused on hospitality service-oriented management.

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