'Wait And See' Consumers Cloud Travel Outlook As UK Hotel Sector Braces For Another Disappointing Year - PricewaterhouseCoopers Reports
New statistics on the UK hotel sector released today by PricewaterhouseCoopers Hospitality and Leisure Group warn that recovery is likely to remain on-hold for the sector until 2004. Hopes for a robust recovery in travel and tourism markets are now unlikely to materialise.
Robert Milburn, PwC partner responsible for UK hospitality and leisure services, commented:
The report entitled "Hospitality Directions ? Europe Edition February 2003" (Hospitality Directions Europe) concludes that the sector has already undergone two very difficult years and revenues are unlikely to improve in 2003. The report also records positive news that a weak recovery is taking place, with some success stories, especially for hoteliers with portfolios outside London; for short breaks; and for budget flights. In addition, in economic terms the UK is expected to outperform most of Europe in 2003.
Recognising these factors the report now expects a 1.4 % RevPAR gain for the UK as a whole, compared to the 3.1 % RevPAR growth anticipated in PricewaterhouseCoopers previous (November 2002) forecast. Little growth is likely in room rates this year, especially in London, where only a marginal RevPAR increase of 1% is expected this year. RevPAR growth of 1.8 % is forecast for the Provinces. At this stage, PricewaterhouseCoopers continues to envisage
stronger corporate and leisure travel growth throughout 2004, but much depends on the outcome of the international political arena.
Liz Hall, research manager, PricewaterhouseCoopers Hospitality and Leisure Group added:
In the Provinces, short breaks and budget flights have proven exceptions to the general travel gloom. The domestic travel sector benefited from travellers staying closer to home in 2002 and may do so again in 2003. In 2002 short stays in the UK showed a 5 % increase between 1995 and 2001, against a 17 % fall in longer stays.
The latest Alert forecasts for:
- Revenue per available room (RevPAR) - is a key performance metric used in the hotel industry which reflects demand. It is calculated by multiplying a hotel's average daily room rate (ADR) by its occupancy rate.
- 'Hospitality Directions ? Europe Edition ? February 2003 is available electronically by subscription only (£190 per annum - includes biannual publication plus two updates). Press copies are available from Semi Da-Cocodia, PricewaterhouseCoopers LLP on +44 (0) 207 804 2189 or
[email protected] . Please direct all other queries to Shannon Smith on +44 (0) 207 212 3467 or[email protected] . - Launched in January 2000, PricewaterhouseCoopers 'Hospitality Directions - Europe Edition' is a biannual research journal, with quarterly forecast updates, offering original research on the European lodging industry. The journal draws on PricewaterhouseCoopers extensive lodging data collection, empirical studies and solid econometric models to support all positions and conclusions.
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