Marriott to Guarantee Best Available Rate When Booking Through Any Marriott Reservations Channel
Marriott's Look No Further(SM) Best Rate Guarantee Eliminates the Need For Customers to Comparison Shop
WASHINGTON -- Marriott International, Inc.
If a customer books through Marriott and then finds a lower publicly available rate within 24 hours for the same hotel, room type, and dates anywhere on an Internet travel site, through a travel agency, travel management company or even Marriott, the hotel will match the lower rate and give an additional 25 percent off.* Marriott is the first major lodging company to offer a comprehensive rate guarantee beyond the internet.
Company research shows that travelers spend as much as half a day shopping to find the best room rates, and that the majority of travelers do not make hotel reservations on the internet.
Marriott's Look No Further(SM) Best Rate Guarantee is a holistic approach that levels the playing field to ensure all customers have equal access to the best available room rates. This is an important distinction between Marriott and other major lodging companies, which offer internet-only guarantees and/or web-only rates. Internet-only guarantees and web-only rates create a disadvantage for travelers who prefer to book through traditional channels, such as travel agents, telephone reservations centers or directly with the hotel.
The Marriott guarantee reinforces the company's single image inventory principle to offer customers the same rates and availability information across Marriott reservation channels. Single image inventory also ensures travel agencies, global reservations systems and travel management companies have the same access to Marriott's best available rates. This supports Marriott's long-standing philosophy "to sell the way customers want to buy."
Marriott's Look No Further(SM) Best Rate Guarantee will be offered globally and will apply to the following Marriott brands: Marriott Hotels & Resorts, Renaissance Hotels & Resorts, Courtyard, SpringHill Suites, Fairfield Inn, Residence Inn, TownePlace Suites and Marriott Vacation Club International.
* Marriott's Look No Further(SM) Best Rate Guarantee will be subject to
terms and conditions. For example, the guarantee will not apply to
third-party "opaque" providers (e.g., Priceline and Hotwire) of hotel
rooms that do not identify the hotel brand name, special negotiated
volume discount rates or package rates. Additionally, claims must be
filed at least 24-hours in advance of guest check-in.
MARRIOTT INTERNATIONAL, INC. MAR is a leading worldwide hospitality company with over 2,600 lodging properties in the United States and 68 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Ramada International brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, Horizons, The Ritz-Carlton Club and Marriott Grand Residence Club brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Washington, D.C., has approximately 128,000 employees, and was ranked as the lodging industry's most admired company and one of the best places to work for by FORTUNE®. For more information or reservations, please visit the web site at www.marriott.com, or call 800 228-9290.
