BridgeStreet Worldwide Completes First Step of 'Corporate Housing Made Easy,'
Implements Powerful, Customized CRM from Salesforce.com | Real-Time, On-Demand Access to Global Client Information Optimizes Customer Service Success
ARLINGTON, Va. | BridgeStreet Worldwide, a leading international provider of corporate housing to business and leisure travelers, today announced that it has completed the first major step in its new "Corporate Housing Made Easy" mission with the company-wide launch of a state-of-the-art, customized customer relationship management (CRM) system from salesforce.com (NYSE: CRM - News), the market and technology leader in on-demand CRM.
"One of the biggest benefits of salesforce.com is that it integrates sales and full account service," said Lee Curtis, BridgeStreet president. "Everyone can see what the account preferences are, past histories and critical client information. What this means is that the BridgeStreet staff in Chicago will know exactly how to service an incoming guest from London, while coordinating billing requirements with the guest's company headquarters in Los Angeles.
"Essentially, the system allows us to provide higher levels of service because it helps us anticipate our clients' needs, not just react to them. BridgeStreet team members need visibility into the company's information pipeline to maintain customer relationships across multiple markets. With Salesforce.com, BridgeStreet staff track all global activity in real-time through customized interfaces and take advantage of on-demand opportunity management and forecasting capabilities. This flexibility allows us to maximize the productivity of each sales team and provide the best possible coordinated service to each client," Curtis said.
BridgeStreet successfully implemented salesforce.com in under six weeks, including substantial customization to dovetail with its proprietary sales methodology that draws on management's extensive experience in the hospitality industry.
"For a technology to succeed here at BridgeStreet, it must make it easier for our clients to do business with us," Curtis added. "Salesforce.com was the only CRM system that allowed us to integrate our proprietary sales process into the application. Now our sales and account management staff can work seamlessly and synergistically to personally care for every client, backed by critical data. That is customized customer service success!"