Addition of Dallas' Landmark Anatole Hotel Kicks off the Year of the Reignited Hilton Brand

The Hilton Anatole is owned by Dallas-based Crow Holdings and managed by Hilton Hotels Corporation (NYSE:HLT). The hotel is set to receive a $30 million renovation over the next two years.

Hilton Reignition

The addition of the Hilton Anatole to the Hilton portfolio kicks off a year in which the Hilton brand is set to reach new heights with renewed marketing energy, significant hotel upgrades and enhancements, and a new advertising campaign, Travel should take you places(TM), which launches this month. Among the many product and amenity upgrades being implemented at the Hilton Anatole -- and across the brand -- are:

• Hilton Serenity Bed(TM) - The Hilton Serenity Bed, featuring Pacific Coast(R) down duvet and Super Topper mattress pads, Pacific Coast(R) Touch of Down pillows, high quality Hilton linens and decorative bed throws and bolster pillow.
• Hilton Serenity Bath(TM) - A Hilton exclusive, Crabtree & Evelyn's La Source bath amenities include shampoo, conditioner, lotion and mouthwash. In addition, custom-designed brushed and hammered stainless steel bath accessories will include an amenity tray, soap dish, tissue box cover, and trash can and will be integrated in all hotels by June 2006.
• Hilton Eat Right(TM) Menu - The Hilton Family of Hotels culinary team collaborated with Johnson & Wales University to develop Hilton Eat Right menu selections featuring more than 50 items that have been analyzed for high nutritional values and offer guests balance, variety and moderation in their food choices.
• Technology Features - The new Hilton Family custom-designed alarm clock is now available in all Hilton hotels, offering an easy-to-set alarm, stereo radio with pre-set stations, and a universal jack for MP3 or CD players. High-speed Internet access and remote secure printing are available from all guestrooms. New self-service business centers are being installed throughout the brand, with over 100 completed so far.

The Hilton portfolio of hotels has also received over $1 billion in renovations on behalf of Hilton Hotels Corporations and its hotel owners at 145 existing corporate-owned, managed and franchised hotels. The reignition of the Hilton brand will be reinforced to consumers in a new advertising campaign called Travel should take you places(TM). For the first time in more than 10 years, Hilton will have a television presence beginning on January 15 and print ads will run in USA Today and The Wall Street Journal the week of January 16. To bring the campaign to life, Hilton has licensed songs from hot, young artists, including "Life is Wonderful" by Jason Mraz, "High" by James Blunt, "Landed" by Ben Folds, "Nice Day" by Persephone's Bees, and "Wanna Fly" by Vassy. The emotional underscore of this music reinforces the ability of travel to serve as a trigger to the special moments in one's life.

"As consumers demand more from their hotel experience, Hilton is making a dedicated effort to deliver leading-edge service and amenities, and to add exceptional hotels like the Hilton Anatole to our portfolio," said Jeff Diskin, senior vice president, Hilton Brand Management. "We are proud to bring this prestigious property into the brand, which is being revitalized through improvements across the board in service, amenities and facilities."

Hilton Anatole Details

Situated on 45 acres near downtown Dallas, the Hilton Anatole is the largest convention hotel in the Southwest, with 341,000 square feet of technologically advanced meeting space. The hotel's 1,606 guestrooms feature a contemporary design with rich golds, exotic greens and bold blues with hints of Asian-inspired influences in the bedding, drapery, furniture and carpet. The bathrooms have granite floors and ceilings, and marble fixtures and accessories. The 1,606 guestrooms include 129 suites, four presidential suites, six grand presidential suites, 15 garden hospitality suites, 50 executive conference center suites and 50 tower suites, each offering spacious accommodations and luxurious furnishings. Other features of the hotel include a business center, eight restaurants/bars, 10 hotel boutiques, three pools, a private seven-acre park and one of the most prestigious art collections in any hotel in the U.S.

After a busy day, guests can relax in the Hilton Anatole hotel's exclusive Verandah Club and Spa, enjoy an unforgettable massage or play a game of racquetball. Guests of this hotel can also enjoy exceptional cuisine and views from the five-star, 27th floor Nana restaurant or explore the numerous boutiques that line the hotel's spacious atriums.

For those travelers mixing business with pleasure, the Hilton Anatole hotel's meeting capacities are exceptional. The Hilton Anatole hotel has professional meeting managers that coordinate more than 341,000 square feet of space, including six major ballrooms, 76 meeting rooms, five boardrooms, three theaters/lecture halls and the innovative Trinity Exhibition Center. The center boasts 128,600 square feet of exhibit and function space, including a dedicated banquet kitchen. Another state-of-the-art meeting space -- The West Wing -- features two ballrooms (divisible by four) totaling more than 1,000 square feet. This wing is supported by four additional meeting breakout rooms, a large public area and views of the spectacular Anatole Park.

When the workday is over, Dallas has much to offer, including art, music, shopping and a vibrant nightlife. The hotel is within minutes of the American Airlines Center, Texas Stadium and the Ballpark at Arlington. Guests can shop the afternoon away at NorthPark Center or the Galleria, or explore the Dallas Zoo, the Dallas Museum of Art, or the new Nasher Sculpture Center. They can also experience the Dallas Summer Musicals at the Dallas Music Hall or check out a concert at the Smirnoff Center.

Travelers staying at the Hilton Anatole have the opportunity to participate in the Hilton HHonors(R) guest reward program, allowing guests to earn both hotel points and airline miles for the same stay at nearly 2,700 hotels worldwide.

Getting There

The Hilton Anatole is located at 2201 Stemmons Freeway, Dallas, Texas 75207. Phone: (214) 748-1200. For more information or to make reservations, contact Hilton Reservations Worldwide at 1 (800) 445-8667 or visit .

About Hilton | Hilton Hotels has been and continues to be a pioneering innovator in the full-service hospitality segment, with a name that is synonymous with "hotel" and respected throughout the world. Hilton celebrates the accomplishment, enlightenment, renewal and celebration that travel enables. This commitment to personal guest achievement infuses all decisions about products, programs and amenities, and is underscored by the belief that travel can and should be transformative. Each unique Hilton Hotel was specially built to reflect the sense of place of its location and each team member chosen to reflect a commitment and support of the local culture and community. For more information, please visit our website at www.hilton.com.