Middle East Developing Long-term Strategy, Say AHIC Speakers
Turkey tipped as next hot market; intra-Arab regional travel will grow; reinvestment in Middle East will achieve sustainable growth
Dubai | The global approach to business in the Middle East is changing as corporations switch to a long-term strategy in the region, according to speakers in the opening sessions of the Arabian Hotel Investment Conference in the Middle East.
Dr Daniel Thorniley, senior vice president of Economist Intelligence Unit’s corporate network, said: “The Middle East has projected growth of more than 5 per cent per annum and this looks sustainable. While the oil booms of the 1970s and part of the 1980s were wasted, we are seeing regional reinvestment and a long-term strategy in the Middle East by both governments and corporations.”
senior vice president of Economist Intelligence Unit’s corporate network
Thorniley referred to the “opportunistic, quick profit, cash cow” Middle East of the 1970s, which has been replaced by better fiscal policies of today.
“Until two years ago, the Middle East was a relative backwater, with the exception of the oil and gas sector. Companies didn’t worry about brands and marketing, and the boom of 30 years ago didn’t do the Middle East any good.
“Today we have reinvestment, surging stock markets, a better market environment, massive liquidity, and spending.”
He predicted a growth in Arab intra-regional travel, with Egypt and Libra picking up, though the UAE will remain the “jewel in the Middle East crown”. Thorniley tipped Turkey as the next hot market after Dubai: “From 1938 to 2003, it was stagnant; now it has phenomenal potential.”
The Arabian Hotel Investment Conference will run until May 1, 2006 at Dubai’s Madinat Jumeirah conference centre. The conference is organised by Jonathan Worsley, managing director of International Hospitality Services and MEED Conferences. Details of AHIC can be found on
The Arabian Hotel Investment Conference has conferred its 2006 Lifetime Achievement Award on His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE vice president and prime minister and ruler of Dubai, in recognition of the realisation of his vision for the emirate.
The award was received by His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, chairman of Dubai's Technology and Media Free Zone Authority (TECOM), and was presented by the conference’s patron, His Highness Sheikh Ahmed bin Saeed Al Maktoum, chairman of Emirates Airline.
Gold sponsors are: Accor; ALDhiyafa Holdings Company; Arabian Travel Market; Armani Hotels & Resorts; Cendant Vacation Network Group; Deloitte; Emirates; Euro RSCG Furness; Fairmont Hotels & Resorts; Government of Tanzania; Group 32 Snow Dome; Gulf Air; Hamilton Hotel Partners; Hilton International; HVS International; IFA Hotels & Resorts; Integra TV; InterContinental Hotels & Resorts; Interval International; Jones Lang LaSalle Hotels; Jumeirah; Kempinski; Marriott International; Morgan Stanley; Mövenpick Hotels & Resorts; OBM International; Port Ghalib Egypt; Rotana Hotels; RSP Group; Shaza Hotels; Sidley Austin; Starwood Hotels & Resorts Worldwide; TRI Hospitality Consulting Middle East, Turks & Caicos and UG Recker.
Media sponsors are: AME Info, CNBC Arabia, Global Hospitality Resources, Hotelier Middle East; HOTELS, Sleeper and TTN.
Supporters are: Dubai Convention Bureau, Emirates Academy of Hospitality; International Hotel & Restaurant Association; International Business Leaders Forum, Villeroy & Boch; the World Travel & Tourism Council and WOW Travels.