Leonardo to provide Cultuzz with Rich Media Content for eBay Travel
Leonardo Media, an international leader in managing and distributing rich media content has announced it has formed a commercial partnership with Cultuzz GmbH, the leading seller of accommodation content on eBay.
Under the agreement, Leonardo will provide Cultuzz with a customised delivery of quality assured and up-to-date rich media content (static and animated images) for hotels featured within the eBay travel category.
“We are delighted to be partnering with Cultuzz to provide eBay with rich content said David Elton, Leonardo’s Chief Executive Officer. “Not only does this agreement reinforce our expansion in the travel channel marketplace, it also provides our hotel partners with yet another opportunity to portray their property to the huge target audience that eBay serves”.
“Online travel sales are increasing year on year and consumers are demanding a much deeper and broader range of content to be available to them online. It is therefore vital for every travel company to effectively show the best looking visuals online” Elton added.
“We welcome the decision of Cultuzz to partner with Leonardo to use their image data bank with automatic updating for their hotel partners on eBay. We expect this to have a positive impact on the buying experience in the short breaks category of eBay”, said Karim Lankarany, Senior Travel Category Manager, eBay Travel.
"We have proven by way of trialling products firstly with static imagery and then with animated images that enhanced images inside a hotel's product on eBay has a direct impact on the end auction price, in a positive way" said Michael Hughes, Global Director of Sales & Marketing, Cultuzz GmbH.
Leonardo works with more than 60,000 hotels, including many prominent global hotel chains such as Intercontinental Hotels and Resorts, Carlson Worldwide, Worldhotels, Raffles/Swissotel, Rosewood, Jumeirah Preferred Hotel Group, Kersner International, Small Luxury Hotels, Leading Hotels of the World, Le Meridien, Nikko, Peninsula, Starwood, Resort Quest, Luxe, and Destination Hotels and Resorts. Leonardo also works with more than 80 Tourist Boards, including Singapore, Portugal, The Hague, and Antigua and Barbuda. Its major travel channel partners include Amadeus, Galileo, Sabre, Worldspan, Pegasus, WizCom, Worldres along with Lodging.com, Cheaptickets, Yahoo!, Opodo, Vista, Planetgo, Aergo, Widderoe, and NorthStar Travel Media.
Cultuzz has more than 2500 hotel partners in Europe, Asia and Australia making them the largest deliverer of auction hotel content to eBay globally.
Megan Lawrence
Marketing Manager
+44 20 7098 9835
Leonardo Media